Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon

Coming Soon

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

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Typeface

Inter

Inter

Inter

Inter

Inter is a variable font family carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc.

Using type

How we size, format, and color our typography can greatly impact how it’s read and perceived. These guidelines outline how we use typography in our brand overall, in digital applications, and in print.

Hierarchy

Display

Display ( Desktop )

Aaă

128px/pt - 300

Display Mobile

Aaă

64px/pt - 300

Display ( Tablet )

Aaă

96px/pt - 300

Heading

Title ( Desktop )

Aaă

64px/pt - 600

Display Mobile

Aaă

32px/pt - 600

Display ( Tablet )

Aaă

48px/pt - 600

Body Base

Body Base ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

18px/pt - 300

Display Mobile

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

BodyBase ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accents

Accent ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accent ( Mobile )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

12px/pt - 300

Accent ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

14px/pt - 300

</

Typeface

Inter

Inter

Inter

Inter

Inter is a variable font family carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc.

Using type

How we size, format, and color our typography can greatly impact how it’s read and perceived. These guidelines outline how we use typography in our brand overall, in digital applications, and in print.

Hierarchy

Display

Display ( Desktop )

Aaă

128px/pt - 300

Display ( Tablet )

Aaă

64px/pt - 300

Display ( Mobile )

Aaă

96px/pt - 300

Heading

Title ( Desktop )

Aaă

64px/pt - 600

Title ( Tablet )

Aaă

32px/pt - 600

Title ( Mobile )

Aaă

48px/pt - 600

Body Base

Body Base ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

18px/pt - 300

Display ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

BodyBase ( Mobile )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accents

Accent ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accent ( Mobile )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

12px/pt - 300

Accent ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

14px/pt - 300

Coming Soon

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

</

Typeface

Inter

Inter

Inter

Inter

Inter is a variable font family carefully crafted & designed for computer screens.

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate "0" from "o", tabular numbers, etc.

Using type

How we size, format, and color our typography can greatly impact how it’s read and perceived. These guidelines outline how we use typography in our brand overall, in digital applications, and in print.

Hierarchy

Display

Display ( Desktop )

Aaă

128px/pt - 300

Display ( Tablet )

Aaă

96px/pt - 300

Display Mobile

Aaă

64px/pt - 300

Heading

Title ( Desktop )

Aaă

64px/pt - 600

Display ( Tablet )

Aaă

48px/pt - 600

Display Mobile

Aaă

32px/pt - 600

Body Base

Body Base ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

18px/pt - 300

BodyBase ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Display Mobile

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accents

Accent ( Desktop )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

16px/pt - 300

Accent ( Tablet )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

14px/pt - 300

Accent ( Mobile )

There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain

12px/pt - 300